Authenticity and Purpose: The evolving role of authenticity and purpose-driven initiatives in building strong brands.
Digital Transformation: Impact of digital transformation on brand building strategies.
Value Driven Brand Building: Sustainability and Ethics
9:15
Day2
Tech Keynote: Creating the Optimum Marketing Mix & Ad Mix
Data analytics and AI insights into consumer behaviour.
Optimizing marketing mix across channels for maximum ROI.
Personalization and Targeting: Strategies for leveraging personalization technologies to tailor marketing messages.
Multi-channel Integration: The importance of integrating multiple channels (online, offline, social media, etc.)
Ensuring consistent messaging and seamless customer experiences across touchpoints.
9:45
Day2
CMO Roundtable
Emerging Trends and Technologies: Discuss the latest trends and technologies impacting marketing strategies, including AI, and data-driven marketing.
Customer Experience and Engagement: Strategies for enhancing customer experience through personalized marketing, omnichannel engagement, and customer journey optimization.
Measuring ROI and Effectiveness: Insights and best practices for measuring marketing ROI, tracking campaign effectiveness, and optimizing marketing spend to achieve business objectives.
10:30
Day2
Morning Networking Break
10:45
Day2
Navigating a Chronically Online World: A Viral Problem
Managing Online Reputation: Managing online reputation in a constantly connected world — handling online feedback, reviews, and social media interactions effectively.
Digital Well-being Strategies: Promoting digital well-being among consumers, reducing digital overload, and healthy online habits.
11:00
Day2
Protecting Consumer Consciences
Ethical Marketing Practices: Importance of transparency, honesty, and authenticity in marketing communications.
Consumer Education and Empowerment
Impact of consumer purchasing decisions on societal and environmental issues
Building brand on consciences values
11:45
Day2
Utilizing Creator Economy: Can Brands Be Built Through Creator Economy?
Monetization Models: Advertising revenue, sponsorships, subscriptions, and merchandise sales, and their effectiveness in generating sustainable income.
Impact on Creativity and Innovation: Explore how the creator economy fosters creativity and innovation
Do’s and Don'ts of Engaging Creators : How to find, what to pay, measure impact, etc.
Challenges and Opportunities in utilizing this party creators
Value-Based Marketing: Importance of value and affordability in marketing strategies.
How to grow during difficult times
Digital Marketing Agility
Customer Retention and Loyalty: Significance of customer retention programs, loyalty initiatives, and personalized marketing efforts during challenging economic conditions.
2:15
Day2
Lead Generation: Staying Ahead of the Algorithm
Target Audience Identification: Strategies for identifying and defining target audiences to optimize advertising campaigns for lead generation.
Leveraging digital marketing channels
Social media
Email marketing
Search engine optimization (SEO) to maintain visibility
Conversion Optimization: Best practices for optimizing advertising campaigns to increase conversion rates.
3:00
Day2
Protecting your Assets—Customer Data
Cybersecurity and Privacy: Cybersecurity challenges and privacy concerns
Emphasizing the importance of data protection measures, user privacy rights, and regulatory compliance.
3:30
Day2
Embracing AI
AI-Powered Customer Insights
AI Marketing Apps and Applications
Personalization and Customer Experience
Third-Party AI Tools; Outsourcing the Outdated
Email marketing, social media management, and customer support
Allowing marketers to focus on strategy and creativity
Automation of Marketing Processes: Role of AI in automating repetitive
Integration and Customization: Strategies for effectively integrating and customizing third-party AI tools into existing business processes and systems to maximize efficiency.
4:00
Day2
Personalized Marketing
Personalizing offers and experiences to drive demand.
How to successfully provide personalization; lessons learnt.
4:30
Day2
Closing Leadership Panel; Marketing Innovation: Tools, Technologies and Strategies
