Agenda

14th Edition of DX3 Canada

Agenda for DX3 Canada 4th-5th March 2025

8:00 AM

Day2

Networking Breakfast

8:40 AM

Day2

Opening Remarks + Recap of Day 1

8:45 AM

Day2

Industry Keynote - Female Founders’ Panel 

  • Launching, growing and sustaining business 
  • It’s a man’s world – Access to Funding, Overcoming Biases
  • Building and Growing Network
  • Creating Team, Environment For Success
Natasha Koifman, President and Founder, NKPR
Kyla Dufresne,
Founder & CEO, Foxy Box
Julia Amorim,
Founder, Mediane

9:15 AM

Day2

CMO Roundtable

  • Emerging Trends and Technologies: Discuss the latest trends and technologies impacting marketing strategies, including AI, and data-driven marketing.
  • Customer Experience and Engagement: Strategies for enhancing customer experience through personalized marketing, omnichannel engagement, and customer journey optimization.
  • Measuring ROI and Effectiveness: Insights and best practices for measuring marketing ROI, tracking campaign effectiveness, and optimizing marketing spend to achieve business objectives.
Tracey Cooke, CMO, SVP, Marketing & Commercialization, Nestlé Canada Inc.
Tanya Kreinin,
CMO, University of Toronto
Bob Park,
Chief Brand Officer, GE Appliances
Tanbir Grover,
Chief Marketing & Digital Officer, Pet Value
Marina Baric,
VP Marketing, Osmow’s
Miriam Shanahan,
CMO, Safyre Labs – Jewlr

9:45 AM

Day2

Creating the Optimum Marketing Mix & Ad Mix

  • Optimizing marketing mix across channels for maximum ROI.
  • Live by the algorithm die by the algorithm
  • Personalization and Targeting: Strategies for leveraging personalization technologies to tailor marketing messages.
  • Multi-channel Integration: The importance of integrating multiple channels (online, offline, social media, etc.)
  • Ensuring consistent messaging and seamless customer experiences across touchpoints.
Moderator:
Julia Amorim,
Founder, Medianet

Miriam Shanahan,
CMO, Safyre Labs – Jewlr
Stephen Bailey,
CMO, John Fluevog Shoes
Vince Simone,
Head of DSP Sales, Yahoo Canada

10:30 AM

Day2

Morning Networking Break

10:45  AM

Day2

How to Navigate Retail Media Landscape

  • Understand the ever-evolving landscape of retail media
  • Role of retail media and why is data is becoming the most powerful offsite asset
  • How to Engage with consumers
  • Consent-based data, why a value exchange matters, and what customer loyalty means

11:15 AM

Day2

The Performance Marketing Playbook: 10 Lessons That Transformed My Growth

  • Lessons that shaped my Marketing and Mindset, taught me how to think differently and deliver better results
  • Actionable strategies that not only fuel marketing success but inspire personal and professional growth
  • Monetizing Platforms – which to use and which not to use
  • Insights on managing relationships up, down, and across teams to create alignment, build trust, and drive meaningful change
Sanjay Mayar, VP Growth & Marketing, Imajery

11:45 AM

Day2

Reaching New & Existing Customers

  • Cutting-edge tools for growth
  • Retail media opportunities and challenges
  • Cost of customer acquisition and retention
  • Brand building in current environment 
Moderator:
Sarah Badun,
VP & GM, Casper

Stephen Bailey, CMO, John Fluevog Shoes
Thomas Hamilton
, VP Sales & Marketing, Snuggle Bugz
Heather Cameron
, Head of Brand & Creative, DoorDash Canada
Jonathan Levitt,
Director of Consumer Growth, Mysa

12:15 PM

Day2

Tech Spotlight - Stop Searching, Start Finding with ASMBL AI

  • Discover how AI is transforming Digital Asset Management (DAM)
  • Find assets faster, streamline workflows, and empower your team to work smarter
  • If you want to spend less time searching and more time finding, this session is for you
Ryan Endicott, Sr. Manager, Solutions Engineering, ASMBL

12:25 PM

Day2

Tech Spotlight - Maximizing Warehouse Potential with AutoStore

Alex Pianykh, Business Development Manager, Autostore Canada

12:45 PM

Day2

Networking Lunch

1:30 PM

Day2

Panel: Recession-Proof Marketing

  • Value-Based Marketing: Importance of value and affordability in marketing strategies.
  • How to grow during difficult times
  • Digital Marketing Agility
  • Lead Generation: Staying Ahead of the Algorithm
  • Customer Retention and Loyalty: Significance of customer retention programs, loyalty initiatives, and personalized marketing efforts during challenging economic conditions.
Robert Allan, Director of Paid Media, Home Hardware Store
Robin Hassan,
Director Marketing, Media, Commerce, Unilever Canada
Matthew Thibeault,
Marketing Director, Bulgari
Wisam Abdulaziz
, President, Search Engine People

2:00 PM

Day2

Fireside Chat with Tracey Cooke, CMO, SVP, Marketing & Commercialization, Nestlé Canada Inc.

  • Customer Segmentation Strategies
  • Enhancing Customer Lifetime Value (CLV)
  • Data-Driven Insights

2:30 PM

Day2

Loyalty & Customer Retention

  • Solutions to help personalize 
  • Rewarding customer loyalty vs. customer acquisition
  • Reimagining Loyalty
Panelists:
Andre Lucha,
Senior Director Growth & Loyalty, MEC
Gisela Mussen,
Managing Director, Smeg Canada
Sarah Badun,
VP & GM, Casper

3:00 PM

Day2

Case Study: The Launch of BMO's Award-Winning Digital Platform

  • Why Great UX Means Great Business
  • The ROI of UX: How understanding user needs drives business growth
  • BMO's strategic pivot: Focusing on the SMB segment and delivering tailored experiences
  • Staying human-centric: Turning vast amounts of data into actionable insights
  • Challenges and lessons learned: Implementing design thinking and introducing Design Systems in a large corporation
Bank of Montreal
Nicklas Ronning,
Managing Partner, Signifly
Jia Hui Yan,
Product Lead Digital Innovation, BMO
Karen Lucarelli,
Senior Manager Experience & Design, BMO

3:30 PM

Day2

Personalized Marketing & Branding

  • Personalizing offers and experiences to drive demand.
  • How to successfully provide personalization; lessons learnt.
  • Role of brand in enhancing customer engagement
Panelists:
Matthew Thibeault,
Marketing Director, Bulgari
Heather Cameron,
Head of Brand and Creative, DoorDash Canada
Emily O’Brien
, CEO & Founder, Comeback Snacks
Andre Lucha,
Senior Director Growth & Loyalty, MEC
Ceasar Morales,
Marketing Director, Corbeil Electromenagers

4:00 PM

Day2

Closing Leadership Panel; Marketing Innovation: Tools, Technologies and Strategies

  • What does marketing innovation look like in 2025?
  • Lessons learnt from half a decade of 2020s
Michael Van, Co-Founder & CEO, Furnishr
Charlene Li
, Co-Founder & CEO, Eatable
Caleb Ulffers
, CEO, Haven Athletic
Amin Yassaie,
Partner, Mos Mos Coffee Jeremiah Curvers, CEO, Polysleep
Brandon Langevin,
Director of Sales Canada, StackAdapt

4:30 PM

Day2

David in The Land of Goliaths - Competing with Retail Giants

  • Overcoming established history and store front footprint
  • Differentiating on CX and product innovation
  • Show me the money – payment solutions
Amin Yassaie, Partner, Mos Mos Coffee 
Nana Boateng Osei,
Co-Founder, CEO, Bohten Eyeglasses
Jeremiah Curvers,
CEO, Polysleep

5:00 PM

Day2

Closing Remarks